Japanese Rakuten Shopping Guide! Latest Rakuten Coupons + Rakuten Market FAQ

Latest modified date: 2025-12-03 | Categories: Online Shopping

Japanese Rakuten Market’s international website (Rakuten Global Market) has closed. To shop on Japanese Rakuten, you now need to use the domestic Japanese version of the Rakuten Market website. This article provides a detailed guide on how to shop on the Japanese version of the Rakuten Market Japan, along with answers to common questions about shopping on Rakuten Market. We also regularly update the latest Rakuten coupons. Although the domestic Rakuten Market website is only in Japanese, the shopping process is not difficult once you follow this guide.

Table of Contents

Latest Promotions and Rakuten Coupons

Rakuten Market Japan frequently holds promotions and distributes coupons offering discounts, shipping fee reductions, and bonus points. To save money while shopping on Rakuten Japan, check out the latest deals introduced here. This information is regularly updated, so be sure to check before making a purchase!

1. Rakuten Market SUPER SALE

Rakuten Market Japan holds a large-scale promotional campaign called “Rakuten Super Sale” (楽天スーパーSALE) every season. The latest Rakuten Super Sale will be held from 20:00 on December 4th to 01:59 on December 11th, 2025 (Japan Time).

During the Rakuten Super Sale, many stores on Rakuten Market will offer items at up to 50% off, and various discount coupons will be available, including some generic coupons usable at most stores and individual store-specific coupons. For details and to download coupons, please visit this webpage. A detailed explanation is provided below.

Note: Items purchased on the Japanese version of the Rakuten Market website cannot be shipped directly to addresses outside Japan. You will need to use a forwarding service, such as Tenso Japan or the official Rakuten forwarding service Rakuten Global Express, to forward goods overseas.

(1) Discount Coupons Available During Rakuten Super Sale

There are primarily two types of discount coupons available during the Rakuten Super Sale. One is the 2-Hour Limited Coupon. This type of coupon offers substantial discounts (from 20% to 50%) provided by individual stores and can be used when shopping at those specified stores. However, it is only valid for two hours after the Super Sale begins, i.e., from 20:00 to 21:59 on December 4th, 2025 (Japan Time). You need to act quickly if you want to use these coupons.

The 2-Hour Limited Coupons are already available for download. You can access the coupon page by clicking the link in the image below on the “Rakuten Super Sale” webpage.

On the coupon page, find the store coupon you wish to download and click the クーポンはこちら button to download the discount coupon.

Downloaded coupons will be stored in your myクーポン (my coupon) page. When the Super Sale begins, go to that page and click このクーポンを使う (use coupon) on the desired coupon to enter the store and shop using the discount. However, the most efficient method is to add the items you want to buy to your shopping cart in advance. Then, at the start of the Super Sale, proceed directly to your shopping cart page to check out.

In addition to the 2-Hour Limited Coupons, there will also be some coupons usable throughout the entire Super Sale period at most stores, including discounts of 2,000 yen, 1,000 yen, 500 yen, 300 yen, and 100 yen. These coupons have minimum spending requirements. For example, the 2,000 yen coupon requires a minimum purchase of 20,000 yen, so the maximum discount rate is only 10%.

These coupons are also already available for download on the “Rakuten Super Sale” coupon page.

(2) Rakuten Super Sale Exclusive 2,500 Yen Welcome Coupon for New Members

New members who have never shopped on Rakuten Market before can click here to claim a 2,500 yen coupon. This coupon can be used during the Rakuten Super Sale with the condition that the order amount is 5,000 yen or more.

(3) Rakuten Super Sale Exclusive 1,500 Yen Welcome Back Coupon for Returning Members

Returning members who have not made a purchase on Rakuten Market for over one year (365 days) can click here to claim a 1,500 yen coupon. This coupon can be used during the Rakuten Super Sale with the condition that the order amount is 3,000 yen or more.

Rakuten Super Sale Returning Member Coupon

(4) Earning Extra Multiple Rakuten Super Points During the Super Sale

Shopping on Rakuten Market Japan earns you Rakuten Super Points, which can be used later to offset payments on Rakuten Market or Rakuten Travel. During the “Rakuten Super Sale“, you can earn extra multiples of Rakuten Super Points. The rule is: the more different stores you shop at, the higher the multiplier. For example, if you make purchases at 5 different stores during the campaign period, you will receive 5x Rakuten Super Points, and so on, up to a maximum of 10x. For detailed explanation, please refer to this webpage.

To be eligible for the above point multiplier, you must first click the red button on the “Rakuten Super Sale” webpage to join the campaign before making your purchases.

(5) Enter the Lucky Draw to Win 10,000 Rakuten Super Points

From now until just before the Rakuten Super Sale begins (i.e., until 19:59 on December 4th, 2025, Japan Time), you can enter a lucky draw by clicking the link in the image below on the “Rakuten Super Sale” webpage. You have a chance to win 10,000 Rakuten Super Points (equivalent to 10,000 yen). There are 100 prizes. However, any points won must be used before the end of the Rakuten Super Sale (i.e., by 01:59 on December 11th, 2025, Japan Time).

2. 1,000 Yen Discount Coupon for New Customers

New members making their first purchase on Rakuten Market Japan can use this 1,000 yen discount coupon for orders over 3,000 yen. This coupon is updated monthly. For details and downloads, visit this page.

3. 1,000 Yen Discount Coupon for Returning Customers

Members who haven’t shopped on Rakuten Market Japan for over 365 days can use this 1,000 yen discount coupon for orders over 3,000 yen. For details and downloads, visit this page.

How to Use Rakuten Coupons

Rakuten coupons come in two types:

General coupons issued by Rakuten Market, usable at most stores.
Store-specific coupons, only valid for certain shops or items.

To use a coupon, you must:

1. Be a registered member.
2. Purchase eligible items.
3. Meet the coupon’s conditions (e.g., minimum purchase amount).
4. Use it before the expiration date or usage limit.

Here’s how to use coupons on the Japanese Rakuten Market website:

(1) Save the coupon to your account:
- Find the coupon page (e.g., a Father’s Day 200-yen discount coupon).
- Click the red “クーポンをGET” (Get Coupon) button. If not logged in, you’ll be prompted to sign in.

Some stores offer their own coupons, displayed prominently on their pages. For example:

(2) Apply the coupon at checkout:
- Log in and proceed to “お支払い方法、配送方法選択” (Payment and Shipping Method Selection).
- If you have eligible coupons, the system will auto-apply them.

Note: If you’ve downloaded multiple coupons, click “變更” (Change) next to “クーポン利用” (Coupon Use) to select one.

Shipping Discount Coupons from Japanese Forwarding Services

Most stores on the Japanese Rakuten Market don’t ship directly overseas. To shop there, you’ll need a forwarding service like Tenso Japan or Rakuten’s official service, Rakuten Global Express. During Rakuten promotions, these services often offer shipping discounts.

Tenso Japan: 500 Yen Shipping Discount + 500 Yen Rakuten Coupon

Tenso Japan, a Rakuten partner, offers international shipping discounts during Rakuten promotions. The latest runs from December 1 to 31, 2025 (Japan Time). Shop on Rakuten Market Japan and ship via Tenso by January 14, 2026, to get a 500-yen shipping discount. You can also claim a 500-yen Rakuten coupon (min. purchase: 8,000 yen).

Rakuten Market Japan Shopping Process

Shopping on Rakuten Market Japan involves four steps:

1. Select items and add them to your cart.
2. Enter personal details (name, address, etc.) and payment info to check out.
3. The store ships your order and emails tracking details.
4. Receive your items.

Few stores on the domestic Rakuten Market ship overseas directly. For international shipping, use a forwarding service like Tenso Japan or Rakuten Global Express.

If using a forwarding service:

Enter the forwarding company’s Japanese address at checkout.
The company will notify you upon receiving your package and handle international shipping.

[Step 1] On the product page, select quantity, size, and color (if applicable), then click the cart icon or “ご購入手続きへ” (Proceed to Checkout).

For multiple items, click “商品をかごに追加” (Add to Cart) first, then proceed to checkout from the cart page.

Note: Button designs may vary by store.

[Step 2] In the cart, click the red “ご購入手続き” (Proceed to Checkout) button.

[Step 3] Enter your Rakuten ID and password, then click the red “ログイン” (Login) button.

Note: Ensure your email is valid to receive order confirmations.

[Step 4] Select payment and shipping methods.

If it’s your first purchase, enter credit card details (card number, expiry date, name), click “追加” (Add), then “次へ” (Next).

Warning: Some stores don’t accept foreign-issued cards. Check the store’s “お支払方法” (Payment Methods) page for “海外発行されたクレジットカードはご利用になれません” (Overseas-issued cards not accepted).

[Step 5] Enter shipping address and apply coupons/points.

After selecting payment/shipping, provide the shipping address and apply coupons or Rakuten Points.

(1) Shipping Address

To ship to a forwarding address, update your registered address or click “送付先を追加” (Add Address).

Warning: Some stores refuse shipments to forwarding addresses. Check for “海外転送サービス会社宛のお届けはお受けしておりません” (No deliveries to forwarding services).

(2) Apply Coupons

Eligible coupons are auto-applied. To switch, click “変更” (Change).

(3) Use Rakuten Points

Click “変更” (Change) to apply points (min. 50 points, max 30,000 points per order).

[Step 6] Review your order and click the red “注文を確定する” (Confirm Order) button. You may receive a random coupon (e.g., 1,500 yen off 3,000 yen, valid until 23:59 Japan Time the next day).

After ordering, you’ll receive a confirmation email. Stores ship after payment and email tracking details. Track orders in your purchase history.

Rakuten Market Shopping FAQ

Here are answers to common questions about shopping on Rakuten Market Japan.

1. Membership and Account Questions

Q1. Do I need to register as a member to shop on Rakuten Market?
A: No, but non-members can’t earn points or use coupons.

Q2. How do I enter a foreign address when registering with “For people living in Japan”?
A: For “Postal Code,” enter “000-0000.” For “Prefecture,” select “Other (Overseas),” then enter your full address in “City” and “Street Address.”

Q3. How do I add or delete credit card information?
A: In your account settings, click “Confirm/Change/Delete Credit Card Information,” then follow the prompts.

2. Rakuten Points Questions

Q1. What are Rakuten Super Points?
A: Reward points earned from Rakuten Market and Rakuten Travel purchases.

Q2. How do I earn points?
A: Members earn 1% back on most purchases (excl. taxes/fees). Promotions may offer 5–10%.

Q3. How do I use points?
A: 1 point = 1 yen. Use them at checkout on Rakuten Market or Rakuten Travel.

Q4. Are there usage limits?
A: Yes:

Min. 50 points (Rakuten Market) or 100 points (Rakuten Travel).
Max 30,000 points per transaction.
Max 100,000 points per month.

Q5. How do I check my points balance?
A: Log in and check the top-right corner of the Rakuten Market page.

Q6. Are points refunded if I cancel an order?
A: Yes, points are returned immediately.

3. Shopping Process Questions

Q1. Can all Rakuten Market items ship overseas directly?
A: No, only about 30% of stores offer international shipping. Check product pages for eligibility.

Q2. How can I buy items that don’t ship overseas?
A: Use a forwarding service like Rakuten Global Express or Tenso Japan.

Q3. How do I contact a store for inquiries?
A: On the product page, click “フォームで問い合わせる” (Contact Form) and submit your question in Japanese.

Q4. How do I confirm my order was accepted?
A: You’ll receive an automated confirmation email.

Q5. Do I need to reply to the confirmation email?
A: No.

Q6. Can I ship to an address different from my registered one?
A: Yes, enter a new address at checkout.

Q7. Can I ship to my hotel in Japan?
A: Yes, but use the guest name registered at the hotel. Confirm with the hotel first.

4. Payment Questions

Q1. What payment methods are available?
A: Options vary by store. Common ones for international shoppers: credit cards, PayPal, bank transfers.

Q2. Does Rakuten Market accept foreign credit cards?
A: Most stores do (VISA, Mastercard, Amex, JCB, Diners), but some don’t. Check store policies.